Spruse Clean!

From One-Person Startup to a Thriving, Sustainable Business

Meet the Founder

Austin Miller started Spruse Clean as a one-person operation. Fast forward three years, and he’s leading a team of 20, expanding across multiple states, and closing in on $1 million in revenue. But how did he do it? Let’s dive into the strategy that’s powering Spruse Clean’s rapid growth — and why they’re just getting started.

The Plan That Built Spruse Clean

A Mission with Purpose

Spruse Clean isn’t just about spotless homes and offices — it’s about cleaning with a conscience. Their mission is simple: provide top-quality, eco-friendly cleaning services while staying deeply connected to the communities they serve. Their bigger vision? Becoming the go-to cleaning service in the Pacific Northwest, known for innovation, sustainability, and unbeatable customer satisfaction.

Who They Serve & What They Offer

Spruse Clean caters to homeowners and small to medium-sized businesses, particularly those who care about eco-friendly practices. Their services range from routine house cleanings to deep move-in/move-out cleanings, with plans to expand into carpet and window cleaning soon.

How They Operate Efficiently

A well-oiled system keeps Spruse Clean running smoothly. Their two-person cleaning teams ensure consistent quality, while eco-friendly products and sustainable inventory management reduce waste. Every employee goes through thorough training to maintain high standards.

The Team Behind the Growth

Austin leads a tight-knit management team focused on operations, marketing, and HR. With 20 employees and counting, Spruse Clean is scaling smartly, bringing in the right people to support expansion.

Legal & Business Structure

Operating as an LLC, Spruse Clean protects its founder’s personal assets while maintaining the credibility needed to secure commercial contracts. They’re fully licensed and ready for larger opportunities.

How Spruse Clean is Winning Customers

Smart Marketing Strategies

Spruse Clean combines digital and traditional marketing to attract clients. SEO, Google Ads, and Yelp keep them visible online, while direct mail campaigns and local networking help them build relationships in the community.

A Sales Approach That Works

They’ve made pricing completely transparent with an online calculator, so customers know what to expect. A strong referral program also helps drive new business, while targeting high-end clients ensures they provide a premium service at the right price.

The Financial Game Plan

From Bootstrapping to Scaling

Austin started the business with minimal capital and reinvested all profits into growth. Now, with monthly expenses around $8,000–$9,000, they’re considering small business loans to push their expansion even further.

Big Revenue Goals

With revenue nearing $1 million and plans to hit $1.5–$1.6 million next year, Spruse Clean is on an upward trajectory. Thanks to efficient operations, they maintain a healthy 45% profit margin.

What Sets Spruse Clean Apart

Their motto, “Cleaning with Conscience,” isn’t just a tagline — it’s their guiding principle. Sustainability, community involvement, and top-tier service make them stand out in a crowded market.

The Road Ahead

Spruse Clean’s journey is proof that businesses can grow while staying true to their values. They’re not just cleaning homes and offices — they’re building a company that prioritizes sustainability and community impact. Whether you’re an aspiring entrepreneur or just looking for a cleaning service that aligns with your values, Spruse Clean is showing how business success and doing good can go hand in hand.